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This website theteichgroup.net had the following on the web site, "The education industry is unique with its public funding, long sales cycle and multiple levels of decision makers." We viewed that the website said " Who better to help you market to educators, schools and districts than someone who has worked in the education industry for more than 25 years? The difference between understanding and not understanding this unique marketplace can mean hundreds of thousands or even millions of dollars to a company." The header had branding and positioning as the highest ranking search term. It is followed by corporate communication, content marketing, and social media marketing which isn't as ranked as highly as branding and positioning. The next words they used was project management.